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CollabBram Berkien RocketOne Stolen Goods
The talk of the day around Paris-Roubaix
From the best cyclists in the world to young children riding their first bike, everyone shares the joy of cycling. Falling is not the first thing you think of when riding a bike, yet accidents happen often enough. And while we can't prevent accidents, we were able to raise awareness for the importance of wearing a helmet on behalf of Lazer.
And what better way to draw attention to this topic than for all Team Jumbo-Visma riders to wear an eye-catching and distinctive helmet design during one of the world's biggest one-day races: Paris - Roubaix. This activation was supported by an online campaign entitled 'Use Your Head'. And let's just say, it didn't go unnoticed....