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thevelodrome.teamjumbovisma.nlRide your dreams
After winning the Tour de France in 2022, this year the team hopes to inspire new generations to pursue their own dreams. A starry sky full of dreams therefore takes center stage on Team Jumbo-Visma's 2023 Tour de France shirt. To encourage everyone to believe in their dreams, we found a dream partner in Efteling to write the story 'The Vélodrome. Ride your dreams'.
It's about a little cyclist who, under a twinkling starry sky, breaks free from the merry-go-round called The Vélodrome and, as if in a dream, eventually finishes on the Champs-Élysées. The starry sky on the shirt reflects the powerful dreams, flanked by beautiful gold details. The philosophy of the campaign has been fully and visibly embraced by all partners.
