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The NN Robot Arm

A special way to get an autograph from a great sportsman


Strategy Creative concepting PR strategy Social campaigning Activation production


Global Sports Communication Triple Double

Get closer to the NN Running Team via a robotic arm

At the Marathon Sport Expo of the NN Marathon Rotterdam, everyone could get a signature from none other than Olympic marathon champion and world record holder Eliud Kipchoge. By using smart technology, we offered participants the unique opportunity to have their start number or shirt signed. Eliud was not present in person, but he still wanted to give the participants of his beloved NN Marathon Rotterdam a helping hand. He did this with the help of a pre-programmed robotic arm, for which the continuous long queues proved that this was the hit of the Marathon Sport Expo.

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