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CollabRocketOne Timmer TV
The main sponsor takes on the role of a mechanic
As the main sponsor of Team Jumbo-Visma, Visma has been working on brand awareness for years. To emphasize brand knowledge, we produced a talent show called The Next Top Mechanic. A perfect metaphor for Visma's interaction with its customers. As a specialist in mission-critical software, the company is like a mechanic for cyclists, helping them perform at the highest level. After hundreds of applications, four finalists got the chance to show how they were the best mechanic in a three-part YouTube series. The reward for the winner: in addition to a bottle of champagne and eternal fame, a contract with Team Jumbo-Visma.