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Not just being the best on the road…
Team Jumbo-Visma has grown into a leading player in the cycling world in recent years. Not just in terms of the performance of its cyclists, but also digitally and commercially. We are strategically and operationally in the lead when it comes to developing the team's digital ecosystem.
In addition to creating a platform with updates on the team, this also means further expanding the web shop, collecting valuable user data for partners, introducing paid fan accounts and setting up the Ready2Race platform for amateur cyclists. By constantly looking ahead, we create added value on an ongoing basis, and are constantly exploring digital opportunities that help reduce dependency on sponsorship income. And, we have to say, that’s going pretty well ;-)