PUMA & PSV
PSV’s debut to the PUMA-family.
- Social media management
- Strategy & Creation
- Digital design
- Concept & strategy
- UX & design
- Digital landing page(s)
- Promotion strategy
- Social media management & webcare
The start of the season 2020/2021 will also be the start of a new collaboration between PSV and PUMA. For the coming years, PUMA will be PSV's clothing sponsor, and both parties wanted to make a lasting impression with the fans. In collaboration with Triple Double we came up with a shirt release campaign with the overarching theme ‘Made in Eindhoven’. The city’s many creators play a leading role in this, from athletes to musicians, from artists to inventors, every ‘maker’ is important for Eindhoven. With this in mind we created two appealing digital activations to properly introduce PUMA to the fans of PSV.
Teaser: the activations were quite revolutionary so the next five minutes of reading time are well spent!
Home kit: Personal shirt reveal
After the campaign kicked off with a #madeineindhoven film, we added a personal touch to the shirt release. On a specially designed landing page PSV-fans could choose their name and favorite number, which were then rendered into a 30 second clip on the back of Cody Gakpo's shirt.
More than 20,000 fans took advantage of this unique opportunity to generate a personal video featuring themselves and the new PSV shirt. Of course, technology played a major role in this success. Using video personalization tooling in conjunction with an advanced and scalable Amazon Web Hosting setup, we were able to delight an unlimited number of fans with a personalized movie in real time.
Social Media Lead
With these two successful digital activations, we were able to add an extra dimension to the PUMA shirt introductions for PSV-fans. This is shown in the positive reactions, but especially in the sales results, which have exceeded the expectations.
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