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Fans amazed by their names on the new shirt
The launch of a new football shirt is usually accompanied by a funky video. For the PSV home shirt of the 2021/2022 season, we added an extra and surprising personal layer. When fans first saw the shirt, it had their own name on the back. All fans who were known in the PSV database were sent a personalized video to increase the impact on sales. After that, everyone could create a personal video featuring the shirt for family, friends or colleagues on a specially designed landing page.