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Personal Shirtreveal

The most personal shirt launch ever, thanks to technology


Strategy Creative concepting Social campaigning Video production UX design UI design Web development


Triple Double

Fans amazed by their names on the new shirt

The launch of a new football shirt is usually accompanied by a funky video. For the PSV home shirt of the 2021/2022 season, we added an extra and surprising personal layer. When fans first saw the shirt, it had their own name on the back. All fans who were known in the PSV database were sent a personalized video to increase the impact on sales. After that, everyone could create a personal video featuring the shirt for family, friends or colleagues on a specially designed landing page.

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