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Own History 5

Own History

Cycling history, once and for always…


Strategy Creative concepting Visual design Digital design Video production Media strategy PR strategy Social campaigning Copywriting


Bram Berkien Catawiki

Unique bikes from Team Jumbo-Visma for sale

At the traditional end-of-year auction of used Team Jumbo-Visma bicycles, everyone has the opportunity to become the proud owner of a special model. We developed a sharp creative concept, based on the unique properties of the bicycles which would be auctioned. We also created a catchy video production that resonated with the emotional involvement of cycling fans. Through smart social content distribution, we ensured that as many cycling enthusiasts as possible found the auction on Catawiki. The bikes were sold for record prices.

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Team Jumbo Visma Platform
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Team Jumbo-Visma Platform