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Strategy Creative concepting UX design UI design Web development Media strategy Social campaigning Visual designAn anniversary campaign that reflects on history
Earning the third star on the Ajax shirt, Van der Vaart's backheel, riveting European matches or an unforgettable concert. The 25th anniversary of the Johan Cruyff ArenA was celebrated by recalling some of the stadium’s greatest moments. Everyone could follow the example of Edwin van der Sar, Ajax CEO and former keeper, by sharing his or her most beautiful memory of the ArenA. For the most captivating 25 stories there was a unique gift: an original seat from the stadium. Ultimately, 2,700 stories were submitted, and the ArenA welcomed 600 new Instagram followers, partly because Van der Sar’s story was shared by Ajax, Ajax life and Edwin himself.
