Johan Cruyff Foundation
The Johan Cruyff Foundation promotes youth wellbeing through exercise. This allows them to play together and grow in their development.
- Strategy & Creation
- Digital design
- Concept & Strategy
- UX & design
- Digital platform
We love to work as long as the work is what we love
TDE is a proud supplier to the Johan Cruyff Foundation; we consider it a special honor. The Johan Cruyff Foundation promotes youth wellbeing through exercise. They do this at the famous Cruyff Courts, at school yards, and through special sports projects for the disabled. We also help the Foundation in our turn with digital support for this wonderful work. So, we developed a new website.
Because of everything happening everyday, there’s a lot to be said on the website. That's why we've taken a comprehensive overview of the old content and looked critically at the current behavior of website visitors. On this basis we decided exactly what content we took to the new site and especially how we did it. You can only see it, if you get it ;).
Read below more about our cooperation with the Johan Cruyff Foundation.
Feelings, emotions and stories
The immense effort and energy put in to helping youth was an important starting point in developing this platform. This meant that these features had to shine from the screen. By giving videos and photos a prominent position on the platform, the Johan Cruyff Foundation can show – in a beautiful, visual way – who they are, what they do, and why they do it. But that's logical.
I AM HAPPY WITH TDE AS A SUPPLIER. THEY DON’T JUST BUILD WHAT WE ASK FOR, BUT ALWAYS THINK ALONG WITH US.
— Tessa Linssen, Marketing & Communication Manager Johan Cruyff Foundation
Focus on conversion
With more than 500 different Cruyff Courts and Schoolplein14's, about 150 static content pages, a handful of forms and a continuous flow of news, it was quite a challenge to create the right structure for the platform. Conversion was also a key word for this project, which makes sense for a non-profit organization. The result is a donation form with an own template without click-out possibilities and optimal use of persuasion techniques.
Als gevolg hiervan is er veel aandacht besteed aan de donatieflow van de website. Het resultaat is een pagina met een eigen template zonder mogelijkheden tot uitklik (header en footer menu) en optimaal gebruik van overtuigingsprincipes.
Head of Innovation
It’s very special to work for the Johan Cruyff Foundation. And we really feel that too! It’s always evident how special that is at the annual Open Day at the Olympic Stadium, where the kids’ faces speak volumes. This creates a huge drive to continuously improve the platform and think about how we can score as many donations as possible.
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