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F1 naar Nederland

F1 to the Netherlands

This is how we helped bring Formula 1 to the Netherlands


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The most effective campaign ever?

Rumors had been circulating for ages: will Formula 1 return to the Netherlands after an absence of more than 35 years? With the meteoric rise of Max Verstappen, the country was more than ready. Time to tap into this sentiment with Ziggo Sport, the broadcaster of Formula 1 in the Netherlands. We let this happen organically on social media via sidekick Rob van Gameren. After the first fire was ignited, we launched an official petition. With a smart PR and influencer strategy, we collected no fewer than 170,000 signatures, which were then handed over to the FOM (Formula One Management). A few months later, the Dutch GP was confirmed. Coincidence? ;)

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