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Bram Berkien Catawiki SouthfieldsSpecial and emotional stories take center stage
Due to COVID-19, the physical end-of-year sale of Team Jumbo-Visma's bicycles could not go ahead. At the same time, there was a desire to bid a fitting goodbye to loyal bicycle supplier Bianchi. By recruiting a new partner for the team - Catawiki - we organized a digital auction. A campaign then took shape, which was centered around special and emotional stories of the riders and their bicycles. This dignified farewell to Bianchi also led to an unprecedented turnover for Team Jumbo-Visma.
