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The story behind The Grand Tour Trilogy
Winning the Giro d'Italia, Tour de France, and Vuelta a España in a single year by Team Jumbo-Visma is an unparalleled achievement never before witnessed in cycling history: The Grand Tour Trilogy. In crafting this victory campaign, we drew inspiration from the colour palette of jerseys representing the grand tours (pink, yellow, and red) and the stories behind these colours. It serves as a perfect metaphor for the legacy Team Jumbo-Visma seeks to establish. It's not just about winning; it's about the manner in which it's achieved.
This vision was brought to life in a captivating campaign style. Foremost, it was translated into a unique cycling jersey, part of a broader merchandise line, which quickly won the hearts of cycling enthusiasts and saw extensive sales in the online store. Moreover, numerous assets were created for the channels of Team Jumbo-Visma and its partners, making it nearly impossible for any cycling fan to miss out on this campaign. Lastly, we created a personalized message on behalf of Sepp Kuss, Jonas Vingegaard, and Primož Roglič for key stakeholders using AI. This message was eagerly shared on social media.